Our default brand typeface is Lato.

• Lato is our number one font of choice. If for some reason you are limited and cannot use Lato please use Helvetica or Arial as your fallback choices

For Entrepreneur side - Proxima Nova is used sometimes

• In the recent time, we have been trying to make entrepreneur proposition more exciting and has gradually use Proxima Nova as part of the strategy.

• You can install Proxima Nova from Adobe CC as part of the license. For those who don't have Adobe, please use Lato as your fallback choice.

Illustrations should add information, providing context, adds clarity, or leads users to their next step. Ultimately, any illustration should provide a deeper understanding of the tool or brand. The illustration is a powerful communication tool, but only if you have something to say. When an illustration is simply ornamental, it can easily become overwhelming or distracting, and ultimately detracts from the overall experience of using the product.

Design principles

• It makes complex ideas more accessible

• It represents our brand - personality, voice, and platform - in an efficient and clear way

• It can scale up or down depending on the context

• Use colours from Pegasus icon/illustration palette

• We use a solid style. Outlines should only be used to add subtle details

• Visuals within should be familiar (the user should not have to try to “work out” what it is)

ℹ️ We are still constantly creating and developing new illustrations. While we know not everyone can create new illustrations easily, we are working on refining styles and processes to improve this side but not move too far away from what we have originally agreed on.